Value or attention: Why do consumers prefer familiar products?

Consumers are more likely to purchase a product if they have previously focused their attention on it but are less likely to purchase a product they have previously ignored, according to a new study in the Journal of Consumer ...

A closer look at the consuming gaze

Rows of chip bags in a vending machine, endless bottles of shampoo on pharmacy shelves, long lines of books arranged in the bestsellers section at the bookstore. From supermarket shelves to barroom beer selection, long lines ...

Study raises red flag over 'green' claims

More than 95 percent of consumer products marketed as "green," including all toys surveyed, make misleading or inaccurate claims, says a report Tuesday.

Green marketers should take cue from ten commandments

Companies offering "green" products and services can improve sales by making simple shifts in marketing language, new research from The University of Texas at Austin and the University of South Carolina has demonstrated.

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