Tracking the digital traces of social networks

Why do we create and maintain social networks? Most people can immediately think of a few natural reasons -- we get something from the interaction, or the person is nearby and is close to us in proximity, age or gender.

You can look -- but don't touch

Consumers are often told that if they break an item, they buy it. But a new study suggests that if they just touch an item for more than a few seconds, they may also end up buying it.

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