Earthly rocks point way to water hidden on Mars

A combination of a once-debunked 19th-century identification of a water-carrying iron mineral and the fact that these rocks are extremely common on Earth, suggests the existence of a substantial water reservoir on Mars, according ...

Three ways to improve scholarly writing to get more citations

Researchers from University of Arizona and University of Utah published a new paper in the Journal of Marketing that examines why most scholarly research is misinterpreted by the public or never escapes the ivory tower and ...

Product proliferation may not work for certain products

Companies that manufacture or sell products are often constrained by the amount of resources they can dedicate to one product. Many companies enact a strategy known as product proliferation, where one product is given many ...

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