(PhysOrg.com) -- Shakespeare famously wrote, "That which we call a rose by any other name would smell as sweet." With all due respect to the Bard, University of Florida researchers may have to disagree: no matter what you ...
Biotechnology
Feb 9, 2010
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It may seem odd to add scent to products like sewing thread, automobile tires, and tennis balls, as some companies have done. But a new study in the Journal of Consumer Research says scent helps consumers remember product ...
Social Sciences
Dec 14, 2009
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Have you ever found yourself struggling to get your order taken at a crowded bar or lunch counter, only to walk away in disgust as more aggressive customers elbow their way to the front? It turns out that flies do much the ...
Plants & Animals
Dec 6, 2009
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Chemical identifiers secreted from the genital glands of lemurs, allow them to avoid incest and also to engage in nepotism. Researchers writing in the open access journal BMC Evolutionary Biology have identified the smells ...
Evolution
Dec 2, 2009
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Orchids are famous for their deceptions. Most of those with nothing of value to offer their pollinators lure them instead with the scents of more rewarding flowers or potential mates. Now, a report published online on August ...
Plants & Animals
Aug 6, 2009
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(PhysOrg.com) -- Even the most alluring scent can turn repellant when the smell is too strong, but how that switch between attraction and aversion gets flipped in the brain was unknown.
Plants & Animals
May 5, 2009
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University of British Columbia scientists have traced the fragrant scent of grapevine flowers to pollen grains stored in the anthers, contrary to common perception that petals alone produce perfume.
Plants & Animals
Apr 6, 2009
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