Imagine your future self: Will it help you save money?

Why do people choose present consumption over their long-term financial interests? A new study in the Journal of Consumer Research finds that consumers have trouble feeling connected to their future selves.

What do saving money and losing weight have in common?

Consumers will pay more when they are given different options to pursue short-term goals, but will pay more for similar options when pursuing long-term goals, according to a new study in the Journal of Consumer Research.

No reason to be sheepish about paternity

A new, low-cost DNA test to verify sheep parentage could soon help breeders worldwide to record accurate pedigrees and maximise the genetic potential of their flock.

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