Coke or Pepsi? Partner's choices can make you miserable

It might not seem like a big deal if you like Coke while your partner likes Pepsi—but new research suggests preferring different brands can affect our happiness in relationships more than shared interests or personality ...

Reputation improves for those who give without calculation

We often help others without weighing the costs and benefits—agreeing immediately to grant favors to friends, or taking on our romantic partners' burdens without question. People even risk their own lives for a stranger, ...

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