Cash talks when overbooked hotel guests walk

Cash bonuses can help hotel operators lure back disappointed customers who were displaced during overbooking snags, according to Penn State researchers.

Black Friday: On your mark, get set, go!

(PhysOrg.com) -- For most Americans, Thanksgiving Day means a flurry of food, family and football. But the real frenzy begins the day after, say researchers at the University of Michigan and Western Michigan University.

Cause marketing: Altruism or greed?

(PhysOrg.com) -- Companies that join with social causes to sell products not only enhance their image but also improve their bottom line, say University of Michigan researchers.

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