Toyota recalls made no dent on their brand: study

A study from North Carolina State University shows that Toyota's safety-related recalls that began in 2009 made little to no impact on how consumers perceived the brand.

Is a little negativity the best marketing policy?

Most marketing departments work hard to establish a flawless reputation for their product or service. But new research from Tel Aviv University is showing that perfection is not all it's cracked up to be.

Classroom behavior: Why it's hard to be good

Being seen as either well behaved or naughty at school is never entirely in the hands of the individual child, this study funded by the Economic and Social Research Council shows.

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