New study reveals best words for brand slogans

A new study from Bayes Business School (formerly Cass), the University of Missouri and the University of Arizona has uncovered the word properties that make slogans effective, as the researchers found that the attributes ...

'Imprisonment is more than being behind bars,' argues researcher

Being tightly monitored by an employer when working from home, house arrest or a restraining order: according to researcher Hadassa Noorda, these are all forms of imprisonment. "You can also be imprisoned without being behind ...

Voice-activated system for hands-free, safer DNA handling

Smart voice assistants are a popular way for people to get quick answers or play their favorite music. That same technology could make the laboratory safer for scientists and technicians who handle potentially infectious ...

California takes a first step toward worker data rights

Imagine you're applying for a job via video, and without telling you the company uses software that analyzes your eye contact, facial expressions, and tone of voice to predict whether you're a good match for the job. Or imagine ...

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