Study shows record-breaking advertising expenses on films pay off

Films, video games, music releases—the entertainment industry is well known for its high spending on advertising. The marketing budget of blockbuster film Barbie was even greater than its total production costs. A new meta-analysis ...

eBird data used to shape eagle management

Millions of people donate billions of dollars' worth of their time to citizen-science projects each year. While these efforts have broadened our understanding of everything from birds to bees to bracken ferns, rarely has ...

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