For many people, the idea of purchasing a luxury product in a high-end boutique comes with the stigma of snobbery and rude salesclerks. But when they are rejected in real life, a new study in the Journal of Consumer Research ...
Social Sciences
Jun 25, 2014
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New study finds physical experience of balance influences consumer choices.
Social Sciences
Aug 26, 2013
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Since the outbreak of E. coli in Germany and Austria 2011 resulting in suspicions against ecological cucumbers, student Michaela Raab has been interested in the environmental impacts of the cucumber. The overall aim is to ...
Environment
Jun 11, 2013
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(Phys.org) —Two researchers from the Wharton School, University of Pennsylvania and another from Duke University in North Carolina together have found that a person's political ideology might impact his or her decision-making ...
Consumers who access products in the short-term instead of owning them show greater indifference toward these products and identify less with the brand and other consumers, according to a new study in the Journal of Consumer ...
Social Sciences
Jul 16, 2012
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Taiwan said Friday it had rejected an appeal by Google against a fine imposed on the US Internet giant for refusing to grant customers a seven-day trial period on its mobile phone apps.
Business
Feb 3, 2012
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A new study in the Journal of Consumer Research explains why consumers often indicate they are willing to pay more for a product that is not yet available—but are reluctant to pay that price when the product is ultimately ...
Economics & Business
Apr 19, 2011
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Someone who has momentarily lost confidence in her intelligence is more likely to purchase a pen than a candy bar, according to a new study in the Journal of Consumer Research. The pen helps restore her belief in herself ...
Other
Jan 26, 2009
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