How background music in ads affects consumers
Including music in the background of a television commercial may make for a more effective sports product advertisement, according to the results of a Texas A&M University study.
Including music in the background of a television commercial may make for a more effective sports product advertisement, according to the results of a Texas A&M University study.
Social Sciences
Aug 17, 2021
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Left wingers are twice as likely to punish companies which aggressively avoid tax, according to a new study from Queen Mary University of London (QMUL).
Economics & Business
Jan 17, 2017
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5
Customers may respond better to social media campaigns and messages from companies that more frequently interact with consumers than companies seen as credible, but less interactive, according to researchers.
Economics & Business
Mar 15, 2016
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3
Consumers react negatively to most quick disclaimers at the end of ads, according to a new study in the Journal of Consumer Research. But if the fast disclaimer comes from a trusted company, they'll let it slide.
Social Sciences
Aug 10, 2011
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