How storytelling can motivate us to help others

The mission of the Annenberg School's Communication Neuroscience Lab has long been to figure out what kind of messages best push us to engage in healthier habits. As COVID-19 began its sweeping disruption of daily life in ...

Prosocial CEOs increase company value, stakeholder satisfaction

From Twitter under Elon Musk to the layoffs at technology companies, chief executive officers are more visible than ever. Their choices are publicized and scrutinized, affecting employees, customers and society at large.

Have girls been left behind during the pandemic?

A new study by universities including City, University of London shows that girls' mental health was affected more than boys by the COVID-19 pandemic and the wave of associated school and childcare closures.

Prosocial influencers can promote societal cooperation

A modeling study suggests that influential neighbors can be as effective as despotic leaders at promoting social cooperation. Prosocial behaviors can be difficult to sustain in large societies over the long term, as people ...

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