Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands ... weather-based advertising. ...
Economics & Business
Jul 20, 2017
0
3
Policy interventions to reduce energy consumption and CO2 emissions have a variety of effects on the economy and on households. A study carried out as part of the National Research Programme "Managing Energy Consumption" ...
Energy & Green Tech
Feb 22, 2017
8
14
Purchasing and pricing has always been a dance between buyers and sellers. Before deciding to make a purchase, buyers spend varying amounts of time and effort searching for price information. These searches can and do affect ...
Economics & Business
Aug 18, 2016
0
9
New research shows that promotional messages that use alliteration - the phonetic overlap of the beginnings of words - hold a greater appeal for consumers than non-alliterative messages, even accounting for cost differences.
Economics & Business
Feb 12, 2016
0
8
Twitter's tweaking its timeline to emphasize certain tweets from people you follow, but don't expect dramatic changes from the chronological feed you're used to.
Internet
Feb 10, 2016
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10
Women may now outnumber men in the ranks of university students but men still outnumber women in leadership roles in nearly all areas of professional workplaces.
Social Sciences
Nov 27, 2015
0
5
Studies of the genes involved in oil synthesis in microalgae allow scientists to use a gene promoter to increase algal production of triacylglycerols, which in turn enhances potential biofuel yields
Biotechnology
Sep 7, 2015
0
42
Scientists at the European Molecular Biology Laboratory (EMBL) in Heidelberg, Germany, and Stanford University in the USA, have shed new light on how the variations in our molecular make-up, such as gene expression, are controlled ...
Cell & Microbiology
Aug 20, 2015
0
27
Imagine you just received a great bit of news at work – a promotion, pay rise, new car, an acceptance letter from the top journal in your field. If you are like me, you would probably like to open your door or pick up your ...
Social Sciences
May 29, 2015
0
48
Bragging to coworkers about a recent promotion, or posting a photo of your brand new car on Facebook, may seem like harmless ways to share good news.
Social Sciences
May 12, 2015
1
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