Downplaying product greenness could increase sales

New research suggests that companies looking to promote their latest environmentally friendly product should downplay its green credentials if they want consumers to buy it.

China's 'livestock revolution' demands 'new transition'

Demand for animal protein and increasing wealth fuelled a tripling in the domestic production of livestock in China between 1980 and 2010, and the rise, despite some improvements in efficiencies at the farm level, had significant ...

Study shows when population pressure increases, food is imported

The Earth's capacity to feed its growing population is limited – and unevenly distributed. An increase in cultivated land and the use of more efficient production technology are partly buffering the problem, but in many ...

Ultrafast charge separation

Polymers are an exciting prospect for use in solar cells because their manufacture is cheap, easily processed at low temperatures and can be scaled up for industrial production. A key drawback is their relatively low power ...

'Considerable scope' for improvement in agricultural pollution

During the industrial era, financial indicators were a company's primary measuring stick. But as the concept of sustainable development has gained relevance, a fundamental change in the assumptions underlying how businesses ...

Sandia Labs harnessing the sun's energy with tiny particles

Engineers at Sandia National Laboratories, along with partner institutions Georgia Tech, Bucknell University, King Saud University and the German Aerospace Center (DLR), are using a falling particle receiver to more efficiently ...

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