Downplaying product greenness could increase sales

New research suggests that companies looking to promote their latest environmentally friendly product should downplay its green credentials if they want consumers to buy it.

Protein production efficiency can be predicted by gene sequence

Today, thousands of databases with biological data are publicly available. They include data on gene and protein sequences and detailed measurements of different cellular parameters, such as the exact quantities of all proteins ...

China's 'livestock revolution' demands 'new transition'

Demand for animal protein and increasing wealth fuelled a tripling in the domestic production of livestock in China between 1980 and 2010, and the rise, despite some improvements in efficiencies at the farm level, had significant ...

Gauging the effects of water scarcity on an irrigated planet

Growing global food demand, climate change, and climate policies favoring bioenergy production are expected to increase pressures on water resources around the world. Many analysts predict that water shortages will constrain ...

Study shows when population pressure increases, food is imported

The Earth's capacity to feed its growing population is limited – and unevenly distributed. An increase in cultivated land and the use of more efficient production technology are partly buffering the problem, but in many ...

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