Researchers from the University of Virginia and Crimson Capital published a new paper in the Journal of Marketing that examines information channel usage patterns across customer journeys.
Economics & Business
Mar 27, 2020
0
15
Product reviews and ratings have a strong impact on consumer consideration. In restaurant reviews, new research upcoming in the INFORMS journal Information Systems Research shows that location bias, based on the popularity ...
Economics & Business
Feb 6, 2020
0
3
Companies behind some of the best-known consumer products—from soaps to sodas—are beginning to factor climate change into their business equation, according to a report published Monday.
Environment
Feb 25, 2019
0
29
Consumer brands have long used old-fashioned focus groups, interviews and surveys to best gauge consumer wants, desires and needs as part of processes that range from product development, to marketing and sales. As machine ...
Economics & Business
Feb 7, 2019
0
7
The federal Clean Air Act and associated environmental regulations have driven steep declines in air pollution emissions over the past several decades, even as U.S. manufacturers increased production, a study by two University ...
Environment
Aug 9, 2018
0
5
Bloggers may accept compensation and free products for reviews, but freebies do not necessarily lead to positive endorsements, according to a group of researchers.
Internet
Sep 8, 2015
0
19
If the technical features of a new camera delight the tech experts but leave consumers scratching their heads, how should a retailer's website present those views and what sales results could it expect?
Economics & Business
Jul 30, 2015
0
9
How do consumers react to products with diverse online reviews? According to a new study in the Journal of Consumer Research, a mix of positive and negative reviews can benefit products that are evaluated based on personal ...
Social Sciences
Mar 31, 2015
0
6
Date labeling variations on food products contribute to confusion and misunderstanding in the marketplace regarding how the dates on labels relate to food quality and safety, according to a scientific review paper in the ...
Other
Jun 23, 2014
0
0
Google wants your permission to use your name, photo and product reviews in ads that it sells to businesses.
Internet
Oct 11, 2013
1
0
