Going green? Not so easy for mainstream brands

Did you know that Nike makes a line of clothing and shoes created from recycled plastic bottles? Did you know that consumer products giant, Procter & Gamble, made eco-friendly industrial products for commercial use? Or that ...

Ecolabelling no help in sustainable seafood sales

How does labelling products and putting up signs in stores affect consumer choices, especially toward encouraging consumers to buy sustainable seafood? When researchers tested how ecolabels for sustainably harvested seafood ...

Fine art in advertising can backfire

Throughout the ages, fine art has been accorded a special significance and recognized as a powerful communication tool. Art has been used to sell everything from products to politics to religion.

Food survey: Consumers trust and value product labels

Americans tend to trust food labels, especially the ingredient list, expiration date and nutrition fact label, according to the March Consumer Food Insights Report. The most distrusted labels include low-calorie, naturalness ...

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