Different units can be used to describe product features, but what may seem a rather arbitrary choice may have profound consequences for consumer product evaluations, according to a new study in the Journal of Consumer Research.
Social Sciences
Nov 13, 2012
0
0
Global policing body Interpol announced a pioneering initiative to crack down on trade in fake goods, using an app developed with the help of search giant Google.
Internet
Jul 18, 2012
0
0
If you're considering a purchase, you might want to avoid asking an expert's advice. According to a new study in the Journal of Consumer Research, experts have a hard time recalling product features—especially if they ...
Social Sciences
Mar 17, 2011
1
0
(PhysOrg.com) -- Counterfeit products create losses in the billions each year. Beside the economic damages, all too often additional risks arise from the poor materials and shoddy workmanship of "knock-off artists". Yet with ...
Polymers
Jun 2, 2010
1
0
Hybrid products are ubiquitous in today's marketplace: phones with cameras, watch/cameras, MP3 players with GPS systems. How can consumers understand the functions and features of these new products? A new study in the Journal ...
Social Sciences
Feb 23, 2009
0
0
On October 8th, President Joe Biden restored protections from commercial-scale fishing in the Northeast Canyons and Seamounts Marine National Monument, which had been removed in June 2020. The monument is about 130 miles ...
Ecology
Nov 3, 2021
0
6
This Directional Water Transport Tester(DWTT) is a sensitive, accurate and reliable instrument for fabrics' water absorption and transport measurements developed by researchers at The Hong Kong Polytechnic University. DWTT's ...
Engineering
Sep 30, 2016
0
9
