According to a new study in the Journal of Consumer Research, black-and-white advertising gets consumers to focus on basic product features while color advertising can influence consumers to pay more for products with unnecessary ...
Social Sciences
Jan 21, 2015
0
26
Hybrid products are ubiquitous in today's marketplace: phones with cameras, watch/cameras, MP3 players with GPS systems. How can consumers understand the functions and features of these new products? A new study in the Journal ...
Social Sciences
Feb 23, 2009
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0
Cybercriminals are sneaking a fast-increasing amount of malware into smartphones to steal data or even money, with those running on Google's Android most exposed to security threats, analysts said.
Software
Feb 29, 2012
0
0
Mangrove forests store huge amounts of carbon but figuring out how much is stored globally is challenging. Now, researchers from Japan have developed a new model that uses remote sensing of environmental conditions to determine ...
Environment
Jun 21, 2022
0
73
(PhysOrg.com) -- Counterfeit products create losses in the billions each year. Beside the economic damages, all too often additional risks arise from the poor materials and shoddy workmanship of "knock-off artists". Yet with ...
Polymers
Jun 2, 2010
1
0
Bank card and other plastic product manufacturers will have access to a powerful new technology that will help the fight against counterfeiting of their products and which can provide an additional security feature for credit ...
Engineering
Sep 16, 2013
1
0
Ozone (O3) in the troposphere negatively impacts crop growth and development, causing significant decreases in crop yield worldwide. This airborne pollutant does not come directly from smokestacks or vehicles but instead ...
Plants & Animals
Nov 13, 2023
0
27
Phonetic convergence, or phonetic imitation, is a form of speech production in which a talker's speech becomes similar to that of the person with whom they are speaking. In a recent article published in the journal Speech ...
Social Sciences
Oct 3, 2022
0
219
Global policing body Interpol announced a pioneering initiative to crack down on trade in fake goods, using an app developed with the help of search giant Google.
Internet
Jul 18, 2012
0
0
Research In Motion launched a new software platform Tuesday that lets businesses manage smartphones made by rivals that have been devouring the BlackBerry maker's market share.
Software
Apr 3, 2012
2
0
