Different units can be used to describe product features, but what may seem a rather arbitrary choice may have profound consequences for consumer product evaluations, according to a new study in the Journal of Consumer Research.
Social Sciences
Nov 13, 2012
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Global policing body Interpol announced a pioneering initiative to crack down on trade in fake goods, using an app developed with the help of search giant Google.
Internet
Jul 18, 2012
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Research In Motion launched a new software platform Tuesday that lets businesses manage smartphones made by rivals that have been devouring the BlackBerry maker's market share.
Software
Apr 3, 2012
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Cybercriminals are sneaking a fast-increasing amount of malware into smartphones to steal data or even money, with those running on Google's Android most exposed to security threats, analysts said.
Software
Feb 29, 2012
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If you're considering a purchase, you might want to avoid asking an expert's advice. According to a new study in the Journal of Consumer Research, experts have a hard time recalling product features—especially if they ...
Social Sciences
Mar 17, 2011
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(PhysOrg.com) -- Counterfeit products create losses in the billions each year. Beside the economic damages, all too often additional risks arise from the poor materials and shoddy workmanship of "knock-off artists". Yet with ...
Polymers
Jun 2, 2010
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Hybrid products are ubiquitous in today's marketplace: phones with cameras, watch/cameras, MP3 players with GPS systems. How can consumers understand the functions and features of these new products? A new study in the Journal ...
Social Sciences
Feb 23, 2009
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