What makes consumers choose certain products over others? A new study in the Journal of Consumer Research helps explain why consumers change their minds or switch their loyalties.
Social Sciences
Feb 14, 2012
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Consumers react strongly to their product choices being copied, according to a new study in the Journal of Consumer Research. They really dislike it when the copycat is someone similar to them.
Social Sciences
Jun 15, 2011
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Even if you have a grasp on your own abilities, you might have trouble estimating the abilities of others, according to a new study in the Journal of Consumer Research. These false impressions affect people's product choices.
Social Sciences
Mar 17, 2011
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Someone who has momentarily lost confidence in her intelligence is more likely to purchase a pen than a candy bar, according to a new study in the Journal of Consumer Research. The pen helps restore her belief in herself ...
Other
Jan 26, 2009
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