What makes some ads more shareable than others?

In one of the more memorable commercials of Super Bowl 2020, rapper Lil Nas X and actor Sam Elliott face off in a dance duel for Cool Ranch Doritos. The cost was arguably worthwhile, considering the millions of times the ...

Why dogs can teach humans about healthier ageing

Our pet dogs could help extend human lives beyond their documented effects on people's wellbeing. Increasingly, studies are looking at how the domestic dog, Canis familiaris, is key to understanding cognition and processes ...

Managing the risk of aggressive dog behavior

Aggressive behaviour in pet dogs is a serious problem for dog owners across the world, with bite injuries representing a serious risk to both people and other dogs. New research by the University of Bristol has explored the ...

Too much smiling in a sales pitch could kill the deal

Spending too much time exuding joy is one of the fastest ways to lose a potential investor. A new study published in the Academy of Management Journal concludes one of the keys to financial persuasion is to strategically ...

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