A key reason Barack Obama won the 2012 U.S. presidential election was his campaign's use of "big data" to target specific voters. His team created multiple versions of ads aimed at niche audiences, taking care to test every ...
Political science
Nov 17, 2023
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5
Political campaign ads and donor solicitations have long been deceptive. In 2004, for example, U.S. presidential candidate John Kerry, a Democrat, aired an ad stating that Republican opponent George W. Bush "says sending ...
Political science
Jul 24, 2023
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1
Alleged misconduct generally reduces public support for political candidates, but many people would still vote for someone accused of sexual harassment, according to a new paper in the journal Electoral Studies from Queen ...
Social Sciences
Apr 28, 2023
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4
Painstaking new analysis of activity linked to the terrorist organization ETA, responsible for waging a campaign for independence in northern Spain and south-west France, suggests the total number of victims could have been ...
Social Sciences
Apr 12, 2023
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2
Researchers from Fudan University, China Europe International Business School, and Peking University published a new Journal of Marketing article that examines how marketers can use different messaging to persuade individuals ...
Social Sciences
Mar 8, 2023
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7
You've probably seen ads promoting gas and oil companies as the solutions to climate change. They're meant to be inspiring and hopeful, with scenes of a green, clean future.
Economics & Business
Feb 13, 2023
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10
Nostalgic rhetoric is used by parties and political movements on both the right and the left, as they imagine and make use of different versions of the past. Research shows that ideas of a homogeneous population are central ...
Social Sciences
Oct 27, 2022
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22
When former Vice President Mike Pence declared, in a speech to a conservative group, that "democracy depends on heavy doses of civility," several attendees stood up and walked out of the Georgetown University auditorium.
Social Sciences
Oct 26, 2022
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20
Do we fall for political tricks—when politicians tell us things that seem completely meaningless? Social psychologists of the University of Amsterdam tested how people respond to vague and meaningless statements like "To ...
Social Sciences
Sep 23, 2022
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51
We've all seen them: political ads on television that promise doom and gloom if Candidate X is elected, and how all your problems will be solved if you choose Candidate Y. And Candidate Y, of course, approves this message.
Social Sciences
Apr 13, 2021
1
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