FCC: TV stations must post rates for campaign ads

(AP) -- The Federal Communications Commission voted Friday to require broadcast TV stations to post online the advertising rates they charge political candidates and advocacy groups.

Advertising just got micro-personal – why we don't care

With all the buzz and hysteria about how consumers are being cunningly "micro-targeted" in a bid for mind control, not only by advertisers of products but also by political parties, researchers at UniSA's Ehrenberg-Bass Institute ...

Facebook moves toward revealing political ad backers

Facebook said Friday it would take steps to deliver on a promise to reveal backers of political advertisements to boost transparency in the wake of criticism of the social network's role in the 2016 US election.

How effective are personalized political ads on Facebook?

In this election year, political advertising on social networking sites such as Facebook is increasingly making use of personalized ads to target specific social media users. The effectiveness of online political microtargeting ...

Super PACs revealed with new app

When political ads begin to flood television sets across America, many viewers reach for the remote. One recent Harvard Kennedy School (HKS) grad hopes they'll start grabbing their phones, driven not by annoyance or boredom, ...

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