(Phys.org)—Contrary to conventional wisdom, negative political advertisements don't always work as well as some believe. In part, this is because the audience with which they seem to work best—people who think government ...
Social Sciences
Sep 19, 2012
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When political ads begin to flood television sets across America, many viewers reach for the remote. One recent Harvard Kennedy School (HKS) grad hopes they'll start grabbing their phones, driven not by annoyance or boredom, ...
Software
Sep 5, 2012
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(Phys.org) -- A large majority of Americans are dead-set against the practice of tailored political advertising at the very time in the 2012 election that the activity is seeing unprecedented growth. In fact, a high ...
Social Sciences
Jul 25, 2012
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(AP) -- The Federal Communications Commission voted Friday to require broadcast TV stations to post online the advertising rates they charge political candidates and advocacy groups.
Telecom
Apr 27, 2012
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A new study shows that the more graphic and intense war news is, the less likely that viewers - regardless of political beliefs - will remember the advertising that follows the news.
Social Sciences
Mar 4, 2010
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