Steve Caplan is no stranger to the high-stakes world of political advertising. With over 20 years of experience at the intersection of politics, advertising and marketing, Caplan brings real-world experience to his teaching ...
Social Sciences
Jul 23, 2024
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An LMU study reveals how Facebook and Instagram deliver political advertising. The algorithms seem to favor the contents of certain parties.
Political science
Jun 26, 2024
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15
A key reason Barack Obama won the 2012 U.S. presidential election was his campaign's use of "big data" to target specific voters. His team created multiple versions of ads aimed at niche audiences, taking care to test every ...
Political science
Nov 17, 2023
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5
The recent open letter to the prime minister and parliamentarians broke the week-long silence from Indigenous leaders after the country rejected the proposed First Nations Voice to Parliament. The letter emphasized the damage ...
Social Sciences
Nov 2, 2023
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19
Both Democrats and Republicans in US elections are more likely to be emotionally moved or angered by political advertising produced by the party to which they identify. This suggests that most ads today do little to sway ...
Social Sciences
Jan 12, 2022
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21
Five years since the Brexit vote and three since the Cambridge Analytica scandal, we're now familiar with the role that targeted political advertising can play in fomenting polarization. It was revealed in 2018 that Cambridge ...
Social Sciences
Jul 14, 2021
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3
Aggressive political messaging can work against candidates by radicalizing supporters and alienating moderates, according to a Dartmouth study.
Political science
Dec 15, 2020
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282
New research has shed light on how various political campaign activities influence voters. It found that a candidate's mass media advertising is more likely to influence independent voters, while the campaign's 'ground game,' ...
Political science
Oct 7, 2020
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5
More political candidates may be shifting primarily to social media to advertise rather than TV, according to a study of advertising trends from the 2018 campaign season. The study, published recently in American Political ...
Political science
Sep 14, 2020
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1
About $7 billion reportedly will be spent this fall on television and digital commercials from political campaigns and political action committees, filling the airwaves with political ads many viewers dislike. Companies running ...
Economics & Business
Aug 18, 2020
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2
