Linguistic style is key to crowdfunding success

In one of the first crowdfunding studies focusing on social enterprises, researchers at the University of Illinois at Chicago have found that how a pitch is voiced and worded is much more important for social entrepreneurs ...

In VW inquiry, states scrutinize ads to build case

For years, Volkswagen lured customers with "clean diesel" ads that sent cars zooming off the lot and the company's revenues spiraling. Now, in the wake of VW's admission that its software cheated emissions tests, those ads ...

Explainer: The pitch drop experiment

Something strange is happening within the world-famous pitch drop experiment with the latest drop forming much faster than the last couple of drops.

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