Research identifies marketing mix strategy for pharmaceutical firms

Research in Marketing Science by Professor Kamel Jedidi, John A. Howard Professor of Business, Marketing, Columbia Business School; Professor Oded Netzer, Philip H. Geier Jr. Associate Professor, Marketing, Columbia Business ...

Prayer on the hospital floor

What happens when the families of sick and dying hospitalized children ask their physicians to pray with them, or for them? How do pediatricians respond to such personal requests? While increasing numbers of physicians say ...

A virtual physician's conference

Telemedicine facilitates communication between family physicians, hospitals and nursing services -- yet current solutions lack flexibility and are consequently very expensive. A new software program is now available that ...

page 4 from 4