Personality test finds some mouse lemurs shy, others bold

Anyone who has ever owned a pet will tell you that it has a unique personality. Yet only in the last 10 years has the study of animal personality started to gain ground with behavioral ecologists, said Jennifer Verdolin of ...

Chimpanzees have five universal personality dimensions

While psychologists have long debated the core personality dimensions that define humanity, primate researchers have been working to uncover the defining personality traits for humankind's closest living relative, the chimpanzee. ...

Want to move up at work? Be a true believer

New research is tweaking an old adage about how to get ahead in a competitive workplace: It's not just who you know, but what you believe in.

News websites should target 'reward seekers,' researcher finds

As newspaper sales continue to decline, many news organizations are searching for ways to improve readership and revenues from their online presences. Now, University of Missouri researchers have found that news organizations ...

Is the iPad Creative? It depends on who's buying it

Encouraging consumers to feel ownership of products they haven't yet purchased can backfire because consumers tend to see themselves in the products they own, according to a new study in the Journal of Consumer Research.

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