Using AI to create new fragrances

Skilled perfumers bring art and science together to design new fragrances, a talent that takes ten or more years to develop. Crafting a fragrance that leaves an impression is one of the most important components a consumer ...

The sweet smell of success

Catch a whiff of an enchanting perfume, the sweet smell of freshly cut grass, newly baked bread, even the odor of two-stroke engine fumes, and many of us are whisked off to distant places in our memories. Smells trigger immediate ...

Women and fragrances: Scents and sensitivity

Researchers have sniffed out an unspoken rule among women when it comes to fragrances: Women don't buy perfume for other women, and they certainly don't share them.

Perfume could be the riskiest gift you'll ever buy

When it comes to making careful plans to impress that significant other, certain things can seem like musts. Classy restaurant – check. Romantic atmosphere – check. Best suit or little black dress – check.

Bile salts—sea lampreys' newest scent of seduction

Bile salts scream seduction – for sea lampreys, that is. New research at Michigan State University shows that bile salts, secreted from the liver and traditionally associated with digestive functions, are being used as ...

Sniffing out fake perfumes

Scientists at EPFL have designed a quick method for detecting counterfeit perfumes, and have tested it on major brands like Givenchy, Hermes and D&G.

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