Advertising just got micro-personal – why we don't care

With all the buzz and hysteria about how consumers are being cunningly "micro-targeted" in a bid for mind control, not only by advertisers of products but also by political parties, researchers at UniSA's Ehrenberg-Bass Institute ...

Thais warned to stay off Twitter -- or face jail

Thai police on Saturday warned election candidates and citizens not to use websites such as Facebook or Twitter to continue campaigning on the eve of the national vote -- or risk going to jail.

Lip-reading technology promises to make hearing aids more human

Hearing aids can be lifelines for people with hearing loss. But their limitations can mean that, in particularly noisy environments, users cannot exploit the best of the existing technology. Most new hearing aid designs just ...

Mathematicians' work helps change how people vote

As U.S. courts debate gerrymandering—the process of carving up electoral districts to disproportionately benefit one political party—Wes Pegden's work is helping to shape redistricting maps more fairly.

When parenting style predicts political leanings

Parenting style—helicopter parenting (disciplinarian) versus free-range explorer (nurturing)—may be a key to the country's political future. A new study out of Carnegie Mellon University has found a person's parenting ...

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