On Facebook ads, users may dislike 'likes'

Scroll through your Facebook feed, and you'll get pelted by advertisements begging for a click. Like any other type of post, these ads allow you to react. Often, you'll notice that one or more of your friends has already ...

IoT sensors tattle on stores that neglect promo displays

Whether it's a pharmacy, a supermarket, or a clothier, when you walk into a retail store in the U.S., you are sure to encounter a flashy promotional display featuring products from a specific brand.

Study: The diminishing impact of casino free-play promotions

Free-play campaigns—or gambling money on the house—have gotten big. They are the dominant play incentive in the gaming industry, where the most money is spent to get players in the door and keep them coming back for more. ...

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