Even a single negative review can sink a good product, says study

Online retailers have every reason to be concerned about negative reviews, as they severely reduce the appeal of a product. An extensive study by Marton Varga of Bocconi's Department of Marketing and Paulo Albuquerque (INSEAD), ...

Online menus could prompt people to make healthier choices

New research has found even modest interventions, such as encouraging consumers to reflect on their choices before they submit their order, could reduce the emissions associated with the production of their food by more than ...

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