Helpful or creepy? Overpersonalized Web sites may spook shoppers
Michael Redding describes the get-to-know-you game between man and machine as a version of "Name That Tune."
Michael Redding describes the get-to-know-you game between man and machine as a version of "Name That Tune."
Internet
Dec 10, 2009
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More than half of all websites selling goods such as game consoles and digital cameras face closure or heavy fines for trying to "cheat" consumers, the European Union warned on Wednesday.
Internet
Sep 9, 2009
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Researchers from Sichuan University, Tsinghua University, and University of California Davis published a new Journal of Marketing study that examines when and how a company's own delivery services affect customers' behaviors ...
Economics & Business
Jul 2, 2024
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Imagine walking down the aisle of your local grocery store. The scent of mixed herbs catches your attention, mentally transporting you to a kitchen filled with the aroma of your favorite home-cooked meal.
Social Sciences
Jun 25, 2024
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Many consumers who shop online prefer to return items to brick-and-mortar stores rather than mail them back. In a new study, researchers assessed a new practice called return partnership, in which online retailers partner ...
Economics & Business
Apr 12, 2024
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In today's online world, third parties collect and store your browsing data at staggering rates. Third parties benefit greatly from this information, but do you get fair returns for sharing your data online?
Economics & Business
Sep 27, 2023
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You'd probably guess that simplifying the checkout process at an online retailer will lead customers to buy more. The question is: How much more?
Social Sciences
Feb 27, 2023
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The share of e-commerce retail sales in the United States has grown steadily over the last decade. This trend has been driven by retailers with traditional brick-and-mortar stores adopting online channels to connect to customers. ...
Economics & Business
Jan 17, 2023
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Retailers can reduce the number of incidents where they run out of certain products—known as stockouts—by telling shoppers supply is low, a strategy that can help retain customers over the long term, according to new ...
Economics & Business
Dec 5, 2022
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What's the meaning of Christmas? For many, it's about feasting, family, and napping while watching the cricket.
Economics & Business
Nov 29, 2021
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