Researchers from Sichuan University, Tsinghua University, and University of California Davis published a new Journal of Marketing study that examines when and how a company's own delivery services affect customers' behaviors ...
Economics & Business
Jul 2, 2024
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Imagine walking down the aisle of your local grocery store. The scent of mixed herbs catches your attention, mentally transporting you to a kitchen filled with the aroma of your favorite home-cooked meal.
Social Sciences
Jun 25, 2024
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Many consumers who shop online prefer to return items to brick-and-mortar stores rather than mail them back. In a new study, researchers assessed a new practice called return partnership, in which online retailers partner ...
Economics & Business
Apr 12, 2024
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In today's online world, third parties collect and store your browsing data at staggering rates. Third parties benefit greatly from this information, but do you get fair returns for sharing your data online?
Economics & Business
Sep 27, 2023
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Consumers value their personal data including the one collected by retail stores, service providers and loyalty schemes. The University of Bristol-led research, published in PLOS ONE, found 96% of people would protect their ...
Social Sciences
May 31, 2023
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You'd probably guess that simplifying the checkout process at an online retailer will lead customers to buy more. The question is: How much more?
Social Sciences
Feb 27, 2023
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The share of e-commerce retail sales in the United States has grown steadily over the last decade. This trend has been driven by retailers with traditional brick-and-mortar stores adopting online channels to connect to customers. ...
Economics & Business
Jan 17, 2023
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Retailers can reduce the number of incidents where they run out of certain products—known as stockouts—by telling shoppers supply is low, a strategy that can help retain customers over the long term, according to new ...
Economics & Business
Dec 5, 2022
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15
Although featured—or top—reviews on e-commerce sites can help cut down on information overload for customers trying to make purchasing decisions, too many such top reviews can pose an overload of their own, according ...
Social Sciences
Nov 21, 2022
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37
Fashion has a notorious environmental footprint, accounting for up to 10% of global carbon dioxide output. This is exacerbated by a fast fashion business model which encourages the frequent purchase of low-priced and non-durable ...
Economics & Business
Aug 4, 2022
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