Online reviews significantly influence consumer decisions, marketing research shows. But when it comes to visual displays, not all online reviews are equal, and their differences might influence product sales.
Economics & Business
Mar 5, 2024
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Influencers with a large following are expensive and usually not interested in promoting unknown brands. This marketing channel is therefore largely inaccessible to small and medium-sized companies (SMEs). Business professors ...
Social Sciences
Oct 12, 2023
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The new BBC podcast, Buried, by investigative journalists Dan Ashby and Lucy Taylor, is a compelling look at how criminals are infiltrating the U.K. waste disposal system. It opens with a tape recording by a trucker, on his ...
Environment
Feb 7, 2023
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Researchers from Technical University of Munich and Copenhagen Business School published a new paper in the Journal of Consumer Psychology that provides fresh insights into how individual purchase decisions are influenced ...
Social Sciences
Nov 17, 2022
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Fashion has a notorious environmental footprint, accounting for up to 10% of global carbon dioxide output. This is exacerbated by a fast fashion business model which encourages the frequent purchase of low-priced and non-durable ...
Economics & Business
Aug 4, 2022
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29
Texas could eliminate its carbon pollution in fewer than 30 years, and decarbonizing would actually strengthen the state's economy, according to new research from energy scientists at The University of Texas at Austin.
Economics & Business
Apr 18, 2022
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Ensuring the presence of variety-seeking customers in the targeted local market, recruiting vendors with a differentiated and only slightly overlapping offer, and alleviating price competition between platform and vendors ...
Economics & Business
Apr 4, 2022
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Researchers from Boston College and University of British Columbia published a new paper in the Journal of Marketing that examines when and why negative reviews can be beneficial to companies.
Economics & Business
Feb 17, 2022
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2
Explaining the value of misshapen vegetables—that they are as healthful as their picture-perfect counterparts and buying them helps reduce food waste—could help improve sales of "ugly" produce, new research suggests.
Economics & Business
Dec 2, 2021
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12
Researchers from Emory University published a new paper in the Journal of Marketing that investigates whether geographical distance still matters when word of mouth is disseminated online.
Economics & Business
Aug 26, 2021
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