Researchers from ESCP Business School and University of Cologne published a new paper in the Journal of Marketing that investigates the role of TV ad content in driving or mitigating viewers' zapping behavior.
Social Sciences
Jul 14, 2022
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Targeted advertising and news coverage are powerful, and controversial, tools for influencing human perceptions and behavior. This influence can be perceived as exploitative—notoriously Cambridge Analytica's alleged influence ...
Ecology
Sep 28, 2020
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France's lower house of parliament approved Thursday a small, pioneering tax on internet giants like Google, Amazon and Facebook—and the French government hopes other countries will follow suit.
Internet
Jul 4, 2019
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The green industry in the United States is comprised of production and wholesale nurseries and wholesale/retail distribution centers, as well as related marketing interests. While the green industry traditionally has been ...
Economics & Business
Jun 14, 2019
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With concerns growing that children and vulnerable people are being targeted by rogue online gambling advertising, my new research suggests the current sanctions aren't enough to change the practices of online advertisers.
Internet
Jun 13, 2019
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Regulators must find a way of monitoring and addressing the way political advertising on Facebook creates new types of inequalities for campaigners, experts have said.
Political science
May 7, 2019
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8
Researchers from the Kelley School of Business at Indiana University and at Goizueta Business School at Emory University published new research in the INFORMS journal Marketing Science which reveals that advertisers can see ...
Economics & Business
Apr 3, 2019
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3
A US regulator Tuesday announced the launch of an antitrust task force to focus on competition in the tech sector and consider challenging mergers and tie-ups retroactively.
Business
Feb 26, 2019
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The head of Australia's competition watchdog warned Monday that tough new regulation of tech giants like Google and Facebook was needed to protect the future of independent journalism.
Internet
Feb 11, 2019
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How familiar are you with native advertising? Do you think you can recognize which online content is news and which is a paid promotion? Chances are you've been fooled—more than once.
Social Sciences
Feb 1, 2019
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