Say you are out clothes shopping and you spot something that brings you back to a special time from your childhood when you were surrounded by friends and family. Suddenly, you find yourself purchasing an expensive shirt ...
Social Sciences
Jul 22, 2014
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Facebook on Thursday launched Friendship Pages at which online pals can stroll virtual memory lanes that chronicle what they have shared at the world's top online social networking service.
Internet
Oct 28, 2010
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0
Sometimes you just want to watch a rerun of your favorite old TV show or eat a favorite childhood treat. Well, a new study led by two researchers from the W. P. Carey School of Business at Arizona State University shows that ...
Social Sciences
Nov 10, 2010
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Nostalgia, a sentimental longing for the past, can boost donations and help drum up volunteers, according to a new study in the Journal of Consumer Research.
Social Sciences
Dec 13, 2011
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0
With the festive holiday just around the corner many people will be thinking back to Christmases gone by with a nostalgic longing.
Social Sciences
Dec 22, 2011
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Researchers from University of Newcastle–Australia have published a new Journal of Marketing study that examines how brands can use references to the past via vintage typography to establish emotional bonds with today's ...
Economics & Business
Feb 13, 2024
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39
(Phys.org)—A new study has found that men who feel 'love' for their beer brand purchase 38 per cent more beer than average, while women who feel 'bonding' with their laundry detergent brand purchase 60 per cent more than ...
Social Sciences
Nov 27, 2012
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0
Memories from childhood can be the most engaging when it comes to marketing. Feelings of nostalgia or of having a shared recognition for times gone by can be strong. Work published in the International Journal of Business ...
Social Sciences
Nov 9, 2020
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As possibilities have changed and technology has advanced, memories and nostalgia are now a significant part of our use of social media. This is shown in a study from the University of Gothenburg and University West, published ...
Social Sciences
Nov 14, 2023
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12
Gen Z loves nostalgia. Sentimentally for things of the past is not a new phenomenon nor is it an emotion reserved for Gen Z. But it would appear, judging by the amount of coverage on the topic, that Gen Z have got it bad. ...
Social Sciences
Nov 1, 2022
0
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