Consumers infer coolness from brand autonomy, says study

Consumers perceive a brand to be cooler when it suggests it's true to itself and follows its own motives regardless of individual or societal norms and expectations, according to a University of Colorado Boulder study involving ...

China's respect for international law understated

The commonly held view of China as a law-breaker in international matters has been dismissed by a Professor of International Law at the University of Sydney.

Study: Sharing household chores can lead to income gains

Married women in patriarchal societies become more socially and financially independent when they participate in counseling with their spouses aimed at breaking gender norms, according to new research from a University of ...

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