People fake to look authentic on social media

Presenting an authentic image on social network sites (SNSs) includes an element of fakery according to a new study by researchers at Aalto University. During the study, researchers discovered that being authentic is very ...

Consumers infer coolness from brand autonomy, says study

Consumers perceive a brand to be cooler when it suggests it's true to itself and follows its own motives regardless of individual or societal norms and expectations, according to a University of Colorado Boulder study involving ...

Study explains US cultural regionalism beyond politics

(Phys.org) —Most people in the United States probably would agree that priorities and values can vary greatly from region to region and even state to state. Although these differences have largely been characterized along ...

Religion is good for business, study shows

Those looking for honest companies to invest in might want to check out businesses based in more religious communities, suggests a new paper from the University of Toronto's Rotman School of Management.

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