Facebook, Nielsen team up to measure ad performance

Facebook, in a move aimed at boosting its appeal to advertisers, teamed up with measurement company Nielsen on Tuesday to allow marketers to better gauge ad performance on the social network.

Better cell factories for the drugs of the future

Pharmaceuticals based on proteins are promising candidates for the treatment of cancer and other severe diseases, but they can be hard to produce. In a new research project, Chalmers researchers will develop new genetically ...

Great plains producers could profit from spring canola crops

Farmers in the semiarid central Great Plains have traditionally used a 2-year, no-till, dryland, winter wheat/fallow cropping system, which stretches scarce soil water supplies and minimizes crop failure from water stress. ...

Nielsen to begin measuring mobile viewing

Starting next fall, Nielsen will begin counting television programs watched on mobile phones and tablets within its traditional TV ratings.

Broadcasters worry about 'Zero TV' homes

(AP)—Some people have had it with TV. They've had enough of the 100-plus channel universe. They don't like timing their lives around network show schedules. They're tired of $100-plus monthly bills.

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