Nielsen hopes to bring science to TV casting
Ashton Kutcher as a television morning show host? Aaron Paul as an advertising spokesman for hybrid automobiles?
Internet
Jun 22, 2016
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Page 2 - News tagged with nielsen
Autocratic leaders who sign human-rights treaties seek political gain, not material benefits, study says
Since World War II, more than 45 international human-rights treaties have been signed by many of the world's roughly 200 countries. But why do some states sign such accords, especially if they lack a strong human-rights commitment ...
Social Sciences
Oct 20, 2014
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Nielsen says ABC didn't really win in ratings
(AP)—The Nielsen company said Tuesday its report last week that ABC's evening newscast had broken a 263-week winning streak by NBC was incorrect.
Telecom
Oct 14, 2014
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Climate change has silver lining for grizzlies
Global warming and forest disturbances may have a silver lining for threatened species of grizzly bears in Alberta, Canada.
Ecology
Oct 28, 2013
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Nielsen to begin counting broadband viewing homes
The company that measures television viewership will soon begin counting people who watch programming through broadband instead of a traditional broadcast or cable hook-up.
Telecom
Feb 21, 2013
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Twitter buys firm tracking social network TV talk
Twitter announced Tuesday that it has bought Bluefin Labs to ride the trend of viewers using smartphones or tablet computers to chat at social networks about shows they are watching.
Internet
Feb 6, 2013
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Study finds social networking taking up toilet time
Blame social media the next time it feels like forever for your turn to use the toilet.
Other
Dec 3, 2012
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Study: DVRs now in half of US pay-TV homes
A new survey finds that digital video recorders are now in more than half of all U.S. homes that subscribe to cable or satellite TV services.
Telecom
Nov 30, 2012
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Apple products at top of kids' wish lists, survey finds
In 2012, 48 percent of children age 6 to 12 will ask Santa for an iPad, according to a new survey from Nielsen.
Business
Nov 22, 2012
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In the blink of an eye: Distracted consumers are most likely to remember ads with subtle variations
Consumers are more likely to remember an ad they've seen repeatedly if one element in the ad changes location from one exposure to the next, according to a new study in the Journal of Consumer Research.
Social Sciences
Oct 22, 2012
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