Consumers are more likely to remember an ad they've seen repeatedly if one element in the ad changes location from one exposure to the next, according to a new study in the Journal of Consumer Research.
Social Sciences
Oct 22, 2012
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Facebook, in a move aimed at boosting its appeal to advertisers, teamed up with measurement company Nielsen on Tuesday to allow marketers to better gauge ad performance on the social network.
Internet
Sep 22, 2009
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(AP) -- Americans have been devoting 17 percent of all their Internet time to social networks like Facebook and blogging Web sites like Blogger.
Internet
Sep 24, 2009
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Since World War II, more than 45 international human-rights treaties have been signed by many of the world's roughly 200 countries. But why do some states sign such accords, especially if they lack a strong human-rights commitment ...
Social Sciences
Oct 20, 2014
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Only 1.4 percent of U.S. consumers who said they bought a smartphone in the last three months chose Windows Phone, according to research from Nielsen.
Software
Jan 20, 2012
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Music sales in the United States hit a new high in 2012 powered by demand for digital downloads, according to figures released Friday by industry tracker Nielsen.
Business
Jan 4, 2013
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A new survey finds that digital video recorders are now in more than half of all U.S. homes that subscribe to cable or satellite TV services.
Telecom
Nov 30, 2012
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Twitter announced Tuesday that it has bought Bluefin Labs to ride the trend of viewers using smartphones or tablet computers to chat at social networks about shows they are watching.
Internet
Feb 6, 2013
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0
(AP) -- Are people really cancelling cable to watch TV and movies from the Internet instead?
Telecom
Jul 28, 2011
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0
Pharmaceuticals based on proteins are promising candidates for the treatment of cancer and other severe diseases, but they can be hard to produce. In a new research project, Chalmers researchers will develop new genetically ...
Cell & Microbiology
Jun 23, 2017
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