Soon you can watch the NFL free on your phone on Yahoo

Watching NFL football games on your phone used to be mainly limited to Verizon customers. Soon anyone will be able to watch football games on the go for free on Yahoo's app, now that Verizon owns Yahoo.

Why sports fans find this brand violation a game winner

Researchers from University of Oregon and Zayed University (UAE) published a new paper in the Journal of Marketing, which finds that sports fans exhibit more favorable attitudes towards sponsors who adopt the team colors, ...

Changes in NFL mirror changes in modern workplace, paper says

Sports and society have been intertwined since ancient Greece, so it should come as little surprise that NFL football continues to be influenced by workplaces far removed from the playing field, says a new paper from a University ...

American football: the first quarter is crucial

Researchers from Dartmouth College, New Hampshire have found evidence that players born in the first quarter of the year are more likely to play in the National Football League.

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