Shoppers who try harder to estimate spend more

(PhysOrg.com) -- The harder consumers try to track how much their groceries will cost, the worse they do, according to a new study co-authored by Brian Wansink in the March issue of the Journal of Marketing.

Placing ads: Location, location, location

Marketers have always known they must carefully choose where they place their ads, but a new study in Journal of Consumer Research shows that even the nearby content in a publication—its difficulty and design—affect consumers' ...

Overweight kids experience more loneliness, anxiety, study finds

(PhysOrg.com) -- As childhood obesity rates continue to increase, experts agree that more information is needed about the implications of being overweight as a step toward reversing current trends. Now, a new University of ...

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