Measuring impact of product placement

Researchers from Indiana University and Emory University published new research in the INFORMS journal Marketing Science (Editor's note: The source of this research is INFORMS), which reveals the impact of product placement ...

Childhood stress of mice affects their offspring behavior

Russian neuroscientists report that the stress experienced by mice during their first weeks of life affects not only them, but also their offspring. The data will help to understand how negative experience in early life affects ...

Can a mathematical equation really be the formula for happiness?

What makes people happy? Finding a definitive answer to this question could certainly make someone very rich (butwhether that would in turn make them happy is another matter). The problem is that happiness is especially slippery. ...

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