Companies should use existing brand names and add new, sub-brand names to maximize revenue when introducing new products to market, according to a new study from the University at Buffalo School of Management.
Economics & Business
May 7, 2014
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Facebook says it won't comply with a German privacy watchdog's demand to let users register with fake names.
Internet
Dec 18, 2012
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Reported food spending has increased to its highest level since the Consumer Food Insights Report began surveying in January 2022, possibly leaving consumers feeling little relief from inflation.
Economics & Business
Jun 14, 2023
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4
A plan to give control of the Internet's technical operations to a diverse range of groups, including governments and businesses, instead allowing the state sole power, is gathering international support, participants at ...
Internet
Mar 27, 2014
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There's something about hurricanes starting with the letter I that is particularly nasty. Last year's Ida now joins the list of storms so deadly their names don't get used again.
Environment
Apr 27, 2022
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5
Google shook up its lucrative online advertising service in Europe on Wednesday, saying it would allow sellers to register other companies' brand names as search "keywords" when shopping on the Internet.
Internet
Aug 4, 2010
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Grammar is sometimes shaped by restrictions on language use. This is the key finding of a new study to be published in the December issue of the scholarly journal Language, demonstrating how taboos can bring on changes to ...
Social Sciences
Dec 11, 2013
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(AP) -- iPotato, isock, icouch, istove, i-you-name-it. An Internet search for "i" words from A to Z will turn up just about any combination you might think up, from all over the world, only a handful of them related to Apple ...
Business
Mar 6, 2012
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0
The Durham and Northumbria Universities study, both based in the UK, suggests that a fear of prejudice made the Irish immigrants steer clear of giving their children Irish Catholic names, a trend also seen in today's society ...
Social Sciences
Oct 21, 2009
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1
Officials say Miami will become the third U.S. city to have a dedicated Internet domain name.
Internet
Sep 17, 2015
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