Storm Antoni: Why naming storms is a risky business

Since 2015, the UK's Met Office has used forenames to label storms, as a strategy for improving people's awareness of severe weather warnings. The list of names for the 2023 storm season was compiled in conjunction with the ...

New study reveals best words for brand slogans

A new study from Bayes Business School (formerly Cass), the University of Missouri and the University of Arizona has uncovered the word properties that make slogans effective, as the researchers found that the attributes ...

What's in a name? Sometimes, the climate

Climate leaves indelible marks on our lives—impacting where we live, what we eat, our work and our leisure. Two scientists recently documented one of climate's lesser-known impacts: our given names.

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