The user journey behind socially electric live event experience

Researchers from University of Bath, University of Melbourne, and King's College London published a new paper in the Journal of Marketing that explains a four-stage process that can help firms create pleasurable social atmospheres ...

Silent disco: Why dancing in sync brings us closer together

Silent discos started back in the 1970s as a convenient way to get around noise restrictions. In those days that meant everyone bringing their own music loaded onto a Walkman. Later, DJs would set up their own radio channels ...

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